{"id":11914,"date":"2025-06-04T15:05:10","date_gmt":"2025-06-04T15:05:10","guid":{"rendered":"https:\/\/goodwatchhk.com\/%e7%91%9e%e5%a3%ab%e9%90%98%e9%8c%b6%e5%b7%a5%e6%a5%ad%e8%81%af%e5%90%88%e6%9c%83fh2025%e5%b9%b44%e6%9c%88%e5%87%ba%e5%8f%a3%e5%b8%82%e5%a0%b4%e5%8b%95%e6%85%8b%e5%88%86%e6%9e%90\/"},"modified":"2025-06-04T15:29:51","modified_gmt":"2025-06-04T15:29:51","slug":"%e7%91%9e%e5%a3%ab%e9%90%98%e9%8c%b6%e5%b7%a5%e6%a5%ad%e8%81%af%e5%90%88%e6%9c%83fh2025%e5%b9%b44%e6%9c%88%e5%87%ba%e5%8f%a3%e5%b8%82%e5%a0%b4%e5%8b%95%e6%85%8b%e5%88%86%e6%9e%90","status":"publish","type":"post","link":"https:\/\/goodwatchhk.com\/en\/%e7%91%9e%e5%a3%ab%e9%90%98%e9%8c%b6%e5%b7%a5%e6%a5%ad%e8%81%af%e5%90%88%e6%9c%83fh2025%e5%b9%b44%e6%9c%88%e5%87%ba%e5%8f%a3%e5%b8%82%e5%a0%b4%e5%8b%95%e6%85%8b%e5%88%86%e6%9e%90\/","title":{"rendered":"Swiss Watch Industry Federation (FH) \u2013 April 2025 Export-Market Dynamics Analysis"},"content":{"rendered":"\n\n\n<p>April Watch-Market Review<\/p>\n\n\n\n<p><em><a href=\"https:\/\/goodwatchhk.com\/en\/%e7%91%9e%e5%a3%ab%e9%90%98%e9%8c%b6%e5%b7%a5%e6%a5%ad%e8%81%af%e5%90%88%e6%9c%83fh2025%e5%b9%b43%e6%9c%88%e5%87%ba%e5%8f%a3%e5%b8%82%e5%a0%b4%e5%8b%95%e6%85%8b%e5%88%86%e6%9e%90\/?fbclid=IwY2xjawKtOetleHRuA2FlbQIxMQBicmlkETFaM3FQQ2dSV0F1UGFnbTh2AR7OrfnV4mce3d53x1ckGKyxVtLeg6nee4H273epqtyM5kW9JbLW_Fb_XqwQ8g_aem_EYJ_fKI-04XIOvM7GAWLaQ\">(Click here for March analysis)<\/a><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Swiss watch exports in April 2025<\/strong> rose <strong>18.2 %<\/strong> to <strong>CHF 2.549 billion<\/strong>.\n<ul class=\"wp-block-list\">\n<li>The jump was driven chiefly by an <strong>exceptional surge in the United States (+149.2 %)<\/strong>, where brands front-loaded shipments ahead of a rise in U.S. import duties.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>January\u2013April 2025 cumulative result:<\/strong> exports up <strong>4.0 %<\/strong>, indicating a broadly positive underlying trend.<\/li>\n\n\n\n<li><strong>U.S. impact:<\/strong> The strength is <strong>one-off<\/strong> (advance shipping) rather than structural. <strong>Ex-U.S., April exports would have fallen 6.4 %<\/strong>, underscoring ongoing weakness elsewhere, particularly in <strong>China and Hong Kong<\/strong>.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Product Categories<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Category<\/th><th>Units<\/th><th>% YoY<\/th><th>Value (CHF)<\/th><th>% YoY<\/th><\/tr><\/thead><tbody><tr><td>Wristwatches<\/td><td>1.30 million<\/td><td><strong>+6.4 %<\/strong><\/td><td>2.453 billion<\/td><td><strong>+19.5 %<\/strong><\/td><\/tr><tr><td>Other products<\/td><td>\u2013<\/td><td>\u2013<\/td><td>96 million<\/td><td><strong>+6.3 %<\/strong><\/td><\/tr><tr><td><strong>Total<\/strong><\/td><td>\u2013<\/td><td>\u2013<\/td><td><strong>2.549 billion<\/strong><\/td><td><strong>+18.2 %<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Wristwatches by Case Material<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Material<\/th><th>Value YoY<\/th><th>Units YoY<\/th><th>Notes<\/th><\/tr><\/thead><tbody><tr><td>Precious metal<\/td><td>+23.4 %<\/td><td>+9.5 %<\/td><td>\u2013<\/td><\/tr><tr><td>Steel<\/td><td>+33.8 %<\/td><td>+13.9 %<\/td><td><strong>Largest contributor to unit growth<\/strong><\/td><\/tr><tr><td>Other metals (incl. two-tone)<\/td><td>+44.8 %<\/td><td>+13.8 %<\/td><td>\u2013<\/td><\/tr><tr><td>Other materials<\/td><td>+7.1 %<\/td><td>+14.1 %<\/td><td>\u2013<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><em>Excluding the U.S., total watch-export volume <strong>fell 5.7 %<\/strong>, confirming soft demand elsewhere.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Key Markets (April 2025)<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Market<\/th><th>Value (CHF m)<\/th><th>% YoY<\/th><th>Share<\/th><\/tr><\/thead><tbody><tr><td><strong>United States<\/strong><\/td><td><strong>851.9<\/strong><\/td><td><strong>+149.2 %<\/strong><\/td><td><strong>33.4 %<\/strong><\/td><\/tr><tr><td>Japan<\/td><td>175.5<\/td><td>+1.9 %<\/td><td>6.9 %<\/td><\/tr><tr><td>United Kingdom<\/td><td>144.5<\/td><td>+1.6 %<\/td><td>5.7 %<\/td><\/tr><tr><td>Singapore<\/td><td>132.2<\/td><td>\u22129.2 %<\/td><td>5.2 %<\/td><\/tr><tr><td>Mainland China<\/td><td>131.7<\/td><td>\u221230.5 %<\/td><td>5.2 %<\/td><\/tr><tr><td>Hong Kong<\/td><td>131.1<\/td><td>\u221222.8 %<\/td><td>5.1 %<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><em>Top six markets combined: <strong>CHF 1.5668 billion (+34.9 %)<\/strong>, representing <strong>61.5 %<\/strong> of total exports.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Wristwatches by Price Segment<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Segment (export price)<\/th><th>% YoY<\/th><\/tr><\/thead><tbody><tr><td><strong>&gt; CHF 3 000<\/strong><\/td><td><strong>+22.9 %<\/strong><\/td><\/tr><tr><td>CHF 200 \u2013 500<\/td><td>\u22121.2 %<\/td><\/tr><tr><td>Other segments<\/td><td>Solid, positive growth<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><em>High-end pieces (&gt; CHF 3 000) remain the main growth engine, while the lower-priced CHF 200\u2013500 band underperformed.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Market-Trend Snapshot<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>United States:<\/strong> Duty-driven advance shipments; <strong>not<\/strong> a signal of lasting demand growth.<\/li>\n\n\n\n<li><strong>Asia:<\/strong> Persistent weakness \u2013 Mainland China (\u221230.5 %), Hong Kong (\u221222.8 %), Singapore (\u22129.2 %).<\/li>\n\n\n\n<li><strong>Japan &amp; UK:<\/strong> Modest, steady gains (+1.9 % and +1.6 %).<\/li>\n<\/ul>\n\n\n\n<p>With the U.S. outlier removed, <strong>global demand appears subdued<\/strong>, pulled down chiefly by Asia.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusion<\/h3>\n\n\n\n<p>In <strong>April 2025<\/strong> Swiss watch exports climbed <strong>18.2 %<\/strong> to <strong>CHF 2.549 billion<\/strong>, bringing <strong>year-to-date growth to 4.0 %<\/strong>. The single biggest driver was a <strong>149.2 % spike in shipments to the United States<\/strong> ahead of tariff changes, with <strong>high-end (&gt; CHF 3 000)<\/strong> and <strong>steel watches<\/strong> standing out. <strong>Excluding the U.S., export value would have fallen 6.4 %<\/strong>, highlighting continued softness in other regions\u2014most notably Mainland China (\u221230.5 %) and Hong Kong (\u221222.8 %). The stark contrast between Asia\u2019s slump and America\u2019s one-off surge underscores uneven global demand and an uncertain business climate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>April Watch-Market Review (Click here for March analysis) Product Categories Category Units % YoY Value (CHF) % YoY Wristwatches 1.30 million +6.4 % 2.453 billion +19.5 % Other products \u2013 \u2013 96 million +6.3 % Total \u2013 \u2013 2.549 billion +18.2 % Wristwatches by Case Material Material Value YoY Units YoY Notes Precious metal +23.4 [&#8230;]\n","protected":false},"author":1,"featured_media":4409,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[976],"tags":[],"class_list":["post-11914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category--en"],"uagb_featured_image_src":{"full":["https:\/\/goodwatchhk.com\/wp-content\/uploads\/2024\/07\/\u745e\u58eb\u9418\u9336\u5de5\u696d\u806f\u5408\u6703-2.png",360,199,false],"thumbnail":["https:\/\/goodwatchhk.com\/wp-content\/uploads\/2024\/07\/\u745e\u58eb\u9418\u9336\u5de5\u696d\u806f\u5408\u6703-2-280x199.png",280,199,true],"medium":["https:\/\/goodwatchhk.com\/wp-content\/uploads\/2024\/07\/\u745e\u58eb\u9418\u9336\u5de5\u696d\u806f\u5408\u6703-2.png",360,199,false],"medium_large":["https:\/\/goodwatchhk.com\/wp-content\/uploads\/2024\/07\/\u745e\u58eb\u9418\u9336\u5de5\u696d\u806f\u5408\u6703-2.png",360,199,false],"large":["https:\/\/goodwatchhk.com\/wp-content\/uploads\/2024\/07\/\u745e\u58eb\u9418\u9336\u5de5\u696d\u806f\u5408\u6703-2.png",360,199,false],"1536x1536":["https:\/\/goodwatchhk.com\/wp-content\/uploads\/2024\/07\/\u745e\u58eb\u9418\u9336\u5de5\u696d\u806f\u5408\u6703-2.png",360,199,false],"2048x2048":["https:\/\/goodwatchhk.com\/wp-content\/uploads\/2024\/07\/\u745e\u58eb\u9418\u9336\u5de5\u696d\u806f\u5408\u6703-2.png",360,199,false],"woocommerce_thumbnail":["https:\/\/goodwatchhk.com\/wp-content\/uploads\/2024\/07\/\u745e\u58eb\u9418\u9336\u5de5\u696d\u806f\u5408\u6703-2-247x137.png",247,137,true],"woocommerce_single":["https:\/\/goodwatchhk.com\/wp-content\/uploads\/2024\/07\/\u745e\u58eb\u9418\u9336\u5de5\u696d\u806f\u5408\u6703-2.png",360,199,false],"woocommerce_gallery_thumbnail":["https:\/\/goodwatchhk.com\/wp-content\/uploads\/2024\/07\/\u745e\u58eb\u9418\u9336\u5de5\u696d\u806f\u5408\u6703-2-100x100.png",100,100,true]},"uagb_author_info":{"display_name":"Melvin","author_link":"https:\/\/goodwatchhk.com\/en\/author\/yhh-contact\/"},"uagb_comment_info":0,"uagb_excerpt":"April Watch-Market Review (Click here for March analysis) Product Categories Category Units % YoY Value (CHF) % YoY Wristwatches 1.30 million +6.4 % 2.453 billion +19.5 % Other products \u2013 \u2013 96 million +6.3 % Total \u2013 \u2013 2.549 billion +18.2 % Wristwatches by Case Material Material Value YoY Units YoY Notes Precious metal +23.4&hellip;","_links":{"self":[{"href":"https:\/\/goodwatchhk.com\/en\/wp-json\/wp\/v2\/posts\/11914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goodwatchhk.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goodwatchhk.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goodwatchhk.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/goodwatchhk.com\/en\/wp-json\/wp\/v2\/comments?post=11914"}],"version-history":[{"count":1,"href":"https:\/\/goodwatchhk.com\/en\/wp-json\/wp\/v2\/posts\/11914\/revisions"}],"predecessor-version":[{"id":11916,"href":"https:\/\/goodwatchhk.com\/en\/wp-json\/wp\/v2\/posts\/11914\/revisions\/11916"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goodwatchhk.com\/en\/wp-json\/wp\/v2\/media\/4409"}],"wp:attachment":[{"href":"https:\/\/goodwatchhk.com\/en\/wp-json\/wp\/v2\/media?parent=11914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goodwatchhk.com\/en\/wp-json\/wp\/v2\/categories?post=11914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goodwatchhk.com\/en\/wp-json\/wp\/v2\/tags?post=11914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}