{"id":12081,"date":"2025-08-23T14:52:15","date_gmt":"2025-08-23T14:52:15","guid":{"rendered":"https:\/\/goodwatchhk.com\/%e7%91%9e%e5%a3%ab%e9%90%98%e9%8c%b6%e5%b7%a5%e6%a5%ad%e8%81%af%e5%90%88%e6%9c%83fh2025%e5%b9%b47%e6%9c%88%e5%87%ba%e5%8f%a3%e5%b8%82%e5%a0%b4%e5%8b%95%e6%85%8b%e5%88%86%e6%9e%90\/"},"modified":"2025-10-01T17:07:08","modified_gmt":"2025-10-01T17:07:08","slug":"%e7%91%9e%e5%a3%ab%e9%90%98%e9%8c%b6%e5%b7%a5%e6%a5%ad%e8%81%af%e5%90%88%e6%9c%83fh2025%e5%b9%b47%e6%9c%88%e5%87%ba%e5%8f%a3%e5%b8%82%e5%a0%b4%e5%8b%95%e6%85%8b%e5%88%86%e6%9e%90","status":"publish","type":"post","link":"https:\/\/goodwatchhk.com\/en\/%e7%91%9e%e5%a3%ab%e9%90%98%e9%8c%b6%e5%b7%a5%e6%a5%ad%e8%81%af%e5%90%88%e6%9c%83fh2025%e5%b9%b47%e6%9c%88%e5%87%ba%e5%8f%a3%e5%b8%82%e5%a0%b4%e5%8b%95%e6%85%8b%e5%88%86%e6%9e%90\/","title":{"rendered":"Swiss Watch Industry Federation (FH) Export Market Dynamics Analysis for July 2025"},"content":{"rendered":"\n\n\n\n\n

May Analysis via this link <\/a>
July Watch Market Review<\/p>\n\n\n\n

\n
\"\u745e\u58eb\u9418\u9336\u5de5\u696d\u806f\u5408\u6703FH\"<\/a>
\u745e\u58eb\u9418\u9336\u5de5\u696d\u806f\u5408\u6703FH<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

<\/h3>\n\n\n\n

Overall Situation<\/strong><\/p>\n\n\n\n

    \n
  • Product Categories<\/strong><\/li>\n\n\n\n
  • Performance of Watches by Material<\/strong><\/li>\n\n\n\n
  • Major Markets<\/strong><\/li>\n\n\n\n
  • Watches Classified by Price<\/strong><\/li>\n\n\n\n
  • Market Trend Analysis<\/strong><\/li>\n\n\n\n
  • Summary<\/strong><\/li>\n<\/ul>\n\n\n\n

    In July 2025, the total export value of Swiss watches increased by 6.9%, reaching 2.3987 billion Swiss francs, mainly driven by tariff uncertainties in the U.S. market (+45.0%), with significant contributions from steel and bi-metal watches, as well as products in the mid-to-high price range. However, excluding the impact of the U.S., exports declined by 0.9%, with Asian markets (e.g., China -6.5%, Japan -10.1%) continuing to be sluggish. This reflects the Swiss watch industry\u2019s reliance on external policy factors, while structural demand still faces challenges.<\/p>\n\n\n\n

    Comparison with the First Few Months of 2025 (Based on Public Data)<\/strong><\/p>\n\n\n\n

    Cumulative for the First 7 Months:<\/strong> Overall growth of about 1-2%, significantly affected by U.S. tariff fluctuations, with the Asian market continuing to drag down performance; high-end products showed relative resilience.<\/p>\n\n\n\n

    January:<\/strong> Growth of 4.1%, total value approximately 1.99 billion CHF, stable start.<\/p>\n\n\n\n

    February:<\/strong> Decrease of 8.2%, total value 1.9827 billion CHF, weakness in China and Hong Kong (China -25.0%).<\/p>\n\n\n\n

    March:<\/strong> Growth of 1.5%, total value approximately 2.1 billion CHF, slight overall decrease in the first three months.<\/p>\n\n\n\n

    April:<\/strong> Growth of 18.2%, total value 2.549 billion CHF, surge in the U.S. by 149.2% (also due to preemptive shipments because of tariffs).<\/p>\n\n\n\n

    May:<\/strong> Decrease of 9.5%, total value 2.1 billion CHF, significant drops in the U.S. and China, reversing the gains of April.<\/p>\n\n\n\n

    June:<\/strong> Decrease of 6%, total value 2.15 billion CHF, continued weakness.<\/p>\n\n\n\n

    July:<\/strong> Growth of 6.9%, but reliant on short-term factors from the U.S.\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

    May Analysis via this link July Watch Market Review Overall Situation In July 2025, the total export value of Swiss watches increased by 6.9%, reaching 2.3987 billion Swiss francs, mainly driven by tariff uncertainties in the U.S. market (+45.0%), with significant contributions from steel and bi-metal watches, as well as products in the mid-to-high price […]\n","protected":false},"author":1,"featured_media":4409,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[694],"tags":[],"class_list":["post-12081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-reviews"],"uagb_featured_image_src":{"full":["https:\/\/goodwatchhk.com\/wp-content\/uploads\/2024\/07\/\u745e\u58eb\u9418\u9336\u5de5\u696d\u806f\u5408\u6703-2.png",360,199,false],"thumbnail":["https:\/\/goodwatchhk.com\/wp-content\/uploads\/2024\/07\/\u745e\u58eb\u9418\u9336\u5de5\u696d\u806f\u5408\u6703-2-280x199.png",280,199,true],"medium":["https:\/\/goodwatchhk.com\/wp-content\/uploads\/2024\/07\/\u745e\u58eb\u9418\u9336\u5de5\u696d\u806f\u5408\u6703-2.png",360,199,false],"medium_large":["https:\/\/goodwatchhk.com\/wp-content\/uploads\/2024\/07\/\u745e\u58eb\u9418\u9336\u5de5\u696d\u806f\u5408\u6703-2.png",360,199,false],"large":["https:\/\/goodwatchhk.com\/wp-content\/uploads\/2024\/07\/\u745e\u58eb\u9418\u9336\u5de5\u696d\u806f\u5408\u6703-2.png",360,199,false],"1536x1536":["https:\/\/goodwatchhk.com\/wp-content\/uploads\/2024\/07\/\u745e\u58eb\u9418\u9336\u5de5\u696d\u806f\u5408\u6703-2.png",360,199,false],"2048x2048":["https:\/\/goodwatchhk.com\/wp-content\/uploads\/2024\/07\/\u745e\u58eb\u9418\u9336\u5de5\u696d\u806f\u5408\u6703-2.png",360,199,false],"woocommerce_thumbnail":["https:\/\/goodwatchhk.com\/wp-content\/uploads\/2024\/07\/\u745e\u58eb\u9418\u9336\u5de5\u696d\u806f\u5408\u6703-2-247x137.png",247,137,true],"woocommerce_single":["https:\/\/goodwatchhk.com\/wp-content\/uploads\/2024\/07\/\u745e\u58eb\u9418\u9336\u5de5\u696d\u806f\u5408\u6703-2.png",360,199,false],"woocommerce_gallery_thumbnail":["https:\/\/goodwatchhk.com\/wp-content\/uploads\/2024\/07\/\u745e\u58eb\u9418\u9336\u5de5\u696d\u806f\u5408\u6703-2-100x100.png",100,100,true]},"uagb_author_info":{"display_name":"Melvin","author_link":"https:\/\/goodwatchhk.com\/en\/author\/yhh-contact\/"},"uagb_comment_info":0,"uagb_excerpt":"May Analysis via this link July Watch Market Review Overall Situation In July 2025, the total export value of Swiss watches increased by 6.9%, reaching 2.3987 billion Swiss francs, mainly driven by tariff uncertainties in the U.S. market (+45.0%), with significant contributions from steel and bi-metal watches, as well as products in the mid-to-high price…","_links":{"self":[{"href":"https:\/\/goodwatchhk.com\/en\/wp-json\/wp\/v2\/posts\/12081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goodwatchhk.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goodwatchhk.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goodwatchhk.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/goodwatchhk.com\/en\/wp-json\/wp\/v2\/comments?post=12081"}],"version-history":[{"count":2,"href":"https:\/\/goodwatchhk.com\/en\/wp-json\/wp\/v2\/posts\/12081\/revisions"}],"predecessor-version":[{"id":12250,"href":"https:\/\/goodwatchhk.com\/en\/wp-json\/wp\/v2\/posts\/12081\/revisions\/12250"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goodwatchhk.com\/en\/wp-json\/wp\/v2\/media\/4409"}],"wp:attachment":[{"href":"https:\/\/goodwatchhk.com\/en\/wp-json\/wp\/v2\/media?parent=12081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goodwatchhk.com\/en\/wp-json\/wp\/v2\/categories?post=12081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goodwatchhk.com\/en\/wp-json\/wp\/v2\/tags?post=12081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}