Is Rolex a publicly traded company?

Rolex, as a top Swiss watch brand, is privately held and not publicly traded, so there are no stocks directly traded under the name “Rolex.” However, in 2021, there was a publicly traded company in the Indian securities market named Rolex Rings Limited (stock code: ROLEXRINGS.NS), which often causes confusion due to its similar name.

Rolex Rings Limited was established in 1977, and its name “Rolex” may stem from its founding background, believed not to be a deliberate imitation of the Swiss Rolex. Despite the similar name, existing information shows that the company has not leveraged Rolex’s brand value, and the strong trademark protection of Swiss Rolex also reduces the possibility of confusion.

Although it is not possible to invest in Rolex stocks, their watches are considered alternative assets in the second-hand market:

• Value Appreciation Potential: Over the past decade, the price increase of some popular models has outpaced gold and the stock market, especially during the pandemic.

• Market Volatility: After 2023, the second-hand market saw a correction, with some models’ prices falling by over 30%, reflecting a retreat from speculation and adjustments in supply and demand.

• Official Stance: Rolex has previously restricted the supply of new watches to curb speculation, but the trend towards financialization has still intensified price fluctuations.

Conclusion

1. Rolex Rings Limited is an independent industrial enterprise unrelated to Swiss Rolex, and stock investments should be based on fundamental analysis.

2. The investment value of Rolex watches is driven by market supply and demand. While they have potential for value retention, the risks of price volatility need to be carefully assessed.