Rolex and Golf: Half a Century of Support and Excellence
Golf not only requires precision and endurance; players often need to spend several minutes thinking about the position of the ball, the direction of the club, the force, and the angle of spin before each swing. These small adjustments and deviations can determine the outcome by a hair’s breadth.
Rolex’s Pursuit of Excellence
Rolex‘s mission is to strive for excellence, and this philosophy extends to the world of sports. As a long-term sponsor of golf tournaments, Rolex has consistently supported the sports community in achieving excellence, becoming a reliable partner.
The Connection Between Legendary Players and Rolex
Since 1967, Rolex has been closely associated with the sport of golf. At that time, the legendary player Arnold Palmer became Rolex’s first golf ambassador, followed by his close friend and rival Jack Nicklaus and Gary Player. These three players are known as the “Big Three” of golf, and they modernized the sport, making it a global activity enjoyed by people of all ages.
Ongoing Collaboration and Development
Over the past few decades, Rolex has established strong partnerships with outstanding golfers, major organizations, and significant tournaments, including all men’s and women’s golf major championships. Rolex is also one of the key partners of the United States Golf Association.
Supporting New Talent and Heritage
Today, Rolex collaborates not only with top players but also with organizations that nurture new talent and uphold the traditions of golf, committed to leading the global development of the sport and passing down knowledge and expertise through generations.
Inspirational Quote
As GARY PLAYER said, “When one of us wins, the other two raise their hands and say: ‘Well done, you beat me today, but tomorrow I’ll get back at you.'” This quote not only reflects the competitive spirit of golf but also highlights Rolex’s support and passion for the sport.