Watch's Guide

Rolex Box

22
May
Table Of Contents
  1. 1. 2025 Rolex New Watch Box
  2. 2. Design Features and Visual Updates
  3. 3. Comparison Table of New and Old Watch Boxes

1. 2025 Rolex New Watch Box

In 2025, Rolex introduced a newly designed watch box, marking the brand’s first significant change in packaging to respond to the growing awareness of environmental issues. Below is a comprehensive analysis of the 2025 Rolex new watch box, covering design features, materials, transitional considerations, complete packaging contents, and market reactions.

2. Design Features and Visual Updates

The new watch box has been changed to a green exterior, echoing Rolex’s iconic brand color. Both the outer cardboard box and the inner leather box are now green, replacing the previous cream design. This change enhances the brand’s visual identity.

  • Wave Pattern Design: The wave pattern on the new watch box is more intricate, and the internal structure has been modernized to provide better protection and display features.
  • Size and Shape: The new watch box features a primarily rectangular design, accommodating different sizes of watches, such as the Datejust 36mm and 41mm.

3. Comparison Table of New and Old Watch Boxes

rolex box
FeaturesOld Model (Before 2025)New Model (2025)
ColorBeige outer cardboard box, dark green inner leather boxGreen (both outer cardboard box and inner leather box)
MaterialTraditional leather and cardboard, not emphasizing environmental friendlinessSustainable wood, recycled cardboard, recycled leather
Wave Pattern DesignMore traditionalUpdated, more intricate
Internal StructureSimplerModernized improvements, stronger protection

3.1 Material and Environmental Philosophy

The material choices for the new watch box reflect Rolex’s commitment to sustainability. The new watch box uses the following materials:

  • Sustainable plywood: Used for the internal structure to ensure sturdiness.
  • Recycled cardboard: Used for the outer cardboard box to reduce resource waste.
  • Recycled leather: Covers the inner leather box, maintaining a premium feel. The reference number is 53491.02 – OYSTER M ECO, where the term “ECO” clearly emphasizes its eco-friendliness. The new watch box is made 100% from recycled materials, and some consumers view this as an important step for the brand in responding to the green trend.

3.2 Transition Period and Supply Chain Impact

Due to authorized dealers possibly still having inventory of the old (beige) watch boxes, consumers may still receive the old packaging in early 2025.

  • Transition Period Notes: This phenomenon does not indicate that the watch is counterfeit, but rather that dealers need to gradually use up their old stock. According to the article, the difference between the old beige watch box and the new green watch box lies in color and material, but authenticity should still be confirmed through warranty cards, hang tags, and other indicators.
  • Market Response: Some consumers have a positive attitude towards the new design, believing it aligns with modern environmental trends, while others prefer the classic feel of the old beige outer box, finding the new design somewhat bland.

3.3 Complete Packaging Contents

When purchasing the 2025 new model Rolex watch, the complete packaging (full set) usually includes the following accessories:

  • 綠色展示盒：內層皮質盒，外層紙板盒均為綠色。
  • 綠色吊牌：標示「Superlative Chronometer」。
  • 塑膠保修卡：記錄腕錶的序列號和型號。
  • 仿皮革保修卡套：用於存放保修卡。
  • 使用手冊：針對特定型號的腕錶使用說明。
  • 保修手冊：提供 5 年保修期的詳細資訊。
  • 錶圈保護套：保護腕錶的錶圈。
    這些配件與新款綠色錶盒共同構成一套完整的包裝，對收藏家和二手市場買家具有較高的價值。

3.4 市場反應與收藏價值

  • 收藏價值：新款綠色錶盒因其環保設計和限定的新穎性，可能成為未來的收藏品。這種設計將與收藏家產生共鳴，擴展「奢華」的定義。
  • 消費者反饋：部分消費者認為新設計是品牌創新的體現，但也有意見認為與 Omega 的木質錶盒相比，勞力士錶盒質感稍顯普通。

Melvin