With the arrival of 2025, Rolex will once again adjust the prices of its watches. According to the latest information, here are the expected price increases for various models:
All Rolex models except Daytona
- Steel, Rolex, and platinum models: +1%
- White Rolesor model: +2%
- Gold, Everose gold, and titanium models: +5%
- Platinum, gold, and Everose gold models: +7%
Rolex Daytona model
- Platinum model: +1%
- Steel model: +3%
- Gold Rolesor model: +6%
- Gold model: +14% (excluding platinum, gold, and Everose gold models with gemstone settings)
This price increase reflects Rolex’s continued appreciation in the market. For collectors and investors, this may be a good time to purchase or upgrade a watch. With rising prices, the idea of buying early to enjoy sooner will become even more important. I hope everyone finds their desired Rolex watch in the new year!
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