Data Reviews

Export Market Dynamics Analysis by the Federation of the Swiss Watch Industry (FH) for January 2025

瑞士鐘錶工業聯合會
02
Mar

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Swiss Watch Exports Resume Growth in January 2025

According to the latest report from the Federation of the Swiss Watch Industry (FH), the total export value of Swiss watches in January 2025 reached CHF 1,994.8 million, with a year-on-year growth of 4.1%, nearing the 2 billion Swiss franc milestone. This data indicates that Swiss watch exports have returned to a growth trajectory following a period of adjustment.

1. Overall Export Performance

    • In January 2025, the total export value of Swiss watches reached CHF 1,994.8 million, up 4.1%, approaching the 2 billion Swiss franc milestone. This reflects a recovery in the export market after experiencing fluctuations.

2. Product Categories

    • Wristwatches:
      Export volume: 1.1 million units, down 4.2%.
      Export value: CHF 1,900.4 million, up 3.9%.
    • Other Products:
      Export value: CHF 94.4 million, up 8.2%.

3. Material Analysis

    • Precious Metal Watches: Export value increased by 9.7%, but export volume decreased by 3.6%.
    • Steel Watches: Export volume grew by 5.0%, but export value dropped by 2.4%.
    • Gold-Steel Watches: Export volume declined by 1.5%, while export value rose by 8.9%.
    • Other Metals: Export volume increased by 5.2%, but export value fell by 0.7%.
    • Other Materials: Export volume plummeted by 24.3%, and export value decreased by 6.0%.

4. Price Segments

    • High-End Watches (>3,000 CHF): Export value grew by 7.0%.
    • Low-End Watches (<200 CHF): Export value saw a slight increase of 0.7%.
    • Other Price Segments: Export value declined by 8.0%.

5. Major Markets

    • United States (USA): Export value reached CHF 378.9 million, up 16.2%, accounting for 19.0% of the total, solidifying its position as the top market.
    • Japan: Export value hit CHF 154.8 million, up 26.2%, delivering an outstanding performance.
    • Hong Kong: Export value was CHF 141.0 million, down 11.7%.
    • China: Export value stood at CHF 137.8 million, dropping significantly by 29.1%.
    • Singapore: Export value reached CHF 127.4 million, up 3.8%.
    • United Kingdom: Export value was CHF 112.8 million, up 3.2%.
    • Among other markets, the UAE (+14.3%) and South Korea (+16.6%) saw growth, while Germany (-0.7%) and France (-3.7%) experienced declines.

Summary

The top six markets collectively accounted for 52.8% of total exports, with their combined export value growing by 1.7%. Strong performances in the United States and Japan partially offset declines in Hong Kong and China, highlighting regional differences in market demand.


Exchange Rate Conversion: 1 Swiss Franc ≈ 1.10 USD (as of January 2025 exchange rate)
Data Source: FH Swiss Watch Export Report

 
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