Data Reviews

Analysis of the Export Market Trends by the Swiss Watch Industry Association (FH) in March 2025

瑞士鐘錶工業聯合會
19
May

March Watch Market Review
Click here for February Analysis

Here is a brief summary of the Swiss watch export report for March 2025:

Swiss Watch Export Overview – March 2025

  • Growth Situation: Swiss watch exports rebounded in March, with a growth of 1.5%. However, the overall trend for the first quarter is slightly negative, with a decline of 1.1%.

  • Main Indicators:

    • Wristwatches:

      • Export volume decreased 4.8% (1.1 million pieces).

      • Export value increased 1.3% (2.0243 billion Swiss Francs).

    • Other Products:

      • Growth of 6.0% (106.8 million Swiss Francs).

Wristwatch Materials and Price Ranges

  • Wristwatches by Material:

    • Steel: 681.5 thousand pieces (+4.2%), export value of 722.3 million Swiss Francs (+5.0%).

    • Precious Metals: 33.2 thousand pieces (-0.6%), export value of 748.4 million Swiss Francs (+1.9%).

    • Gold Steel Alloy: 84.6 thousand pieces (-8.8%), export value of 356.3 million Swiss Francs (+1.0%).

    • Other Metals: 82.3 thousand pieces (-23.6%), export value of 108.2 million Swiss Francs (-23.7%).

    • Other Materials: 229.3 thousand pieces (-17.8%), export value of 89.1 million Swiss Francs (+10.8%).

  • Wristwatches by Price Range:

    • Over 500 Swiss Francs: Export value increased 1.9%.

    • 200 to 500 Swiss Francs: Export volume significantly decreased -17.5%.

Main Markets

  • United States: Export value of 405.2 million Swiss Francs (+13.7%), accounting for 19.0% of total exports.

  • Japan: Export value of 160.6 million Swiss Francs (+1.1%), accounting for 7.5%.

  • United Kingdom: Export value of 149.8 million Swiss Francs (+10.6%), accounting for 7.0%.

  • Hong Kong: Export value of 146.3 million Swiss Francs (-11.3%), accounting for 6.9%.

  • China: Export value of 140.7 million Swiss Francs (-11.5%), accounting for 6.6%.

  • Singapore: Export value of 137.1 million Swiss Francs (-1.8%), accounting for 6.4%.

  • Total of Six Major Markets: Export value of 1.1397 billion Swiss Francs (+2.3%), accounting for 53.5% of Swiss watch exports.

Summary

  • Export growth mainly came from steel wristwatches, while exports of other materials such as “other metals” and “other materials” decreased.

  • Market performance was uneven, with growth in the United States and the United Kingdom, but a decline in Hong Kong, China, and Singapore.

Exchange Rate Conversion: 1 Swiss Franc ≈ 1.2 USD (as of March 2025 exchange rate)
Data Source: FH Swiss Watch Export Report

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