Swiss Watch Industry Federation (FH) Export Market Dynamics Analysis for August 2025

Click here for the July analysis
August Watch Market Review

Below is a summary of key points regarding Swiss watch export data for August 2025:

Overall Situation

• Export Decline: Swiss watch exports in August 2025 decreased by 16.5% compared to last year. The cumulative export value for the first eight months of this year is 17 billion Swiss francs, a year-on-year decrease of 1.0%.
• Working Day Impact: There was one less working day in August 2025 compared to 2024, which may have affected the export data.

Product Categories

• Wristwatches:
• Export Quantity: 1 million units, down 16.4%
• Export Value: 1.5696 billion Swiss francs, down 16.6%
• Other Products: 70,200 units, down 12.5%
• Total: 16.398 million units, down 16.5%

Material Categories

• Precious Metals:
• Quantity: 24,000 units, down 22.5%
• Value: 617.9 million Swiss francs, down 17.3%
• Steel:
• Quantity: 574,100 units, down 6.9%
• Value: 524.3 million Swiss francs, down 13.7%
• Other Materials: Quantity down 30.6%, value down 27.8%
• Total: 995,700 units, down 16.4%; value down 16.6%

Major Markets

• United States: 245.1 million Swiss francs, down 23.9%
• Hong Kong: 116.0 million Swiss francs, down 12.5%
• China: 115.3 million Swiss francs, down 35.6%
• United Kingdom: 112.8 million Swiss francs, down 20.5%
• Japan: 111.0 million Swiss francs, down 22.5%
• Singapore: 106.9 million Swiss francs, down 14.2%
• Total for Six Markets: 807.1 million Swiss francs, down 22.7%

Price Categories

• Watches over 3,000 Swiss francs: down 17.4%
• Watches under 200 Swiss francs: down 17.0%
• Watches between 500 and 3,000 Swiss francs: down 14.5%

Summary

All major markets experienced double-digit declines, particularly significant in the United States and China. Overall, the Swiss watch industry faced significant challenges in August 2025.

Data Source: FH Swiss Watch Export Report