News

Swiss Watch Industry Faces Challenges from U.S. Tariffs

瑞士鐘錶業面對關稅挑戰
06
Apr

As a major hub for watch manufacturing, Switzerland has recently encountered high tariffs imposed by the United States, which have significantly impacted the country’s watch industry. According to reports, Swiss watch manufacturers have quickly calculated the necessary price increases to cope with import tariffs exceeding 30%.

Industry Response

Georges Kern, CEO of Breitling, stated that the company is formulating a response plan for the U.S. market. He noted that while the tariffs have adverse effects on business, the situation is not as severe as it appears. He believes that this turmoil will subside within a few months.

Brand and Quality

Swiss watch brands are closely linked to their image of precision manufacturing. The CEO of Victorinox emphasized that the commitment to Swiss-made quality is the core value of the brand, and the company will maintain this stance despite the pressure from high tariffs.

Opinions and Analysis

  1. Market Adaptability: The response of the Swiss watch industry demonstrates its market adaptability. Despite facing challenges, companies are actively seeking solutions, reflecting the resilience and innovation of the industry.
  2. Consumer Impact: The increase in tariffs may lead to higher product prices, which could affect consumers’ purchasing decisions. This may have long-term implications for demand in the luxury goods market, especially in times of economic instability.
  3. International Competition: The high tariff policies of the Swiss watch industry stand in stark contrast to the trade policies of other countries, which may put Swiss brands under greater competitive pressure in the global market.

Conclusion

The Swiss watch industry has demonstrated its resilience and flexibility in responding to the challenges posed by U.S. tariffs, while continuing to commit to maintaining the quality and reputation of its brands. Future market trends will depend on how the industry adjusts its strategies to adapt to the ever-changing trade environment.

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