2024 Paris Olympics: OMEGA’s Official Timekeeper Role and the Challenge from Other Luxury Brands including Rolex

2024 Paris Olympics: OMEGA Once Again Serves as the Official Timekeeper

From July 26 to August 11, 2024, Paris will host the 33rd Olympic Games. In this grand event, OMEGA will once again serve as the official timekeeper, providing precise competition data for global audiences. From swimming to athletics, OMEGA’s timekeeping equipment will play a crucial role in various competition venues.

Since the 1932 Los Angeles Olympics, OMEGA has served as the official timekeeper for the Olympic Games multiple times. As one of the world’s leading precision timepiece brands, OMEGA has provided the most advanced timekeeping technology in each Olympic Games, ensuring fair and accurate competition results.

During the Paris Olympics, OMEGA has specially designed the Omega House, located at the Hôtel de Poulpry in the Maison des Polytechniciens. It showcases OMEGA’s complete historical record at the Olympic and Paralympic Games, including highlights from 92 years since 1932. The Omega House will be open to members only from Sunday, July 28 to Saturday, August 10, with the full event schedule to be revealed throughout the Olympic Games. Additionally, OMEGA has launched commemorative watches to celebrate the Olympic event.

The timekeeping technology used by OMEGA in the Olympic Games includes electronic timing, photoelectric eyes, and high-precision camera systems, which guarantee the fairness and accuracy of every competition result. Furthermore, OMEGA continues to innovate, introducing many new technologies to meet the needs of different events.

Rolex: Why Can’t the King of the Watch World Become an Official Sponsor of the Olympic Games?

As one of the world’s most renowned luxury watch brands, Rolex has always been known for its classic designs and outstanding performance. Rolex also holds an important position in many high-end events.

Although Rolex has an unshakeable position in the watch world, the main reason it cannot become an official sponsor of the Olympic Games is that OMEGA has a long-term and stable partnership with the International Olympic Committee, making it difficult for other brands to challenge its position. Moreover, while Rolex is a pioneer in sports sponsorship, it currently seems to prefer focusing its sponsorship on other high-level elite events in fields such as equestrian, golf, motor racing, skiing, tennis, and sailing.

LVMH Group’s Olympic Sponsorship

Additionally, the LVMH Group announced in 2023 that it would invest US$166 million to become the largest sponsor of the 2024 Paris Olympics. LVMH brands such as LV, Chaumet, and Berluti are actively participating in Olympic sponsorship and related activities, adding more luxury elements to the Olympic Games.

Conclusion

The 2024 Paris Olympics will once again witness OMEGA’s excellence as the official timekeeper. Although Rolex has an unparalleled position in the luxury watch market, OMEGA remains the irreplaceable official timekeeping brand in this global event, the Olympic Games. Luxury groups are also actively vying for the Olympic Games, the world’s highest-level sports platform. Through the Olympics, these brands can further expand their influence in emerging markets, especially in Asia and Africa, where consumer demand for luxury goods is growing.