ROLEX and the high-end watch market continue to see a downward trend in prices.

According to Morgan Stanley’s latest report, the second-hand market for high-end watches is experiencing downward price pressure, particularly for the Rolex brand. Does this phenomenon present potential buying opportunities for consumers?

The report indicates that WatchCharts’ overall market index has been declining for the past nine quarters, showing a general drop in second-hand prices for luxury watches. Only a few brands performed well in the second quarter, with Rolex prices falling by 7.2%.

Due to supply shortages and long waiting times, Rolex watches have previously garnered significant attention. However, as second-hand market prices decline, consumers may find more opportunities to purchase new models from authorized dealers.

Morgan Stanley’s analysis shows that the supply of Rolex watches in the second-hand market continues to decrease, likely due to rising retail prices and declining second-hand prices leading to reduced profits. This has caused many investors (i.e., speculators) to step back and choose to reduce their stock, further impacting market dynamics. As a result, general consumers (i.e., end-users) may find it easier to purchase new Rolex watches from authorized dealers (AD).

Additionally, among other watch brands in the market, only Montblanc and Hamilton have seen price increases, growing by 2.4% and 2.2% respectively. This stands in stark contrast to Rolex’s performance.

In summary, since the peak of the pandemic in 2022, many luxury watch prices have declined, and Rolex is no exception. For consumers, this may be a good opportunity to enter the high-end watch market.

Source: https://watchcharts.com/
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