LVMH becomes the new sponsor of F1, marking the end of Rolex’s glory.

With the entry of LVMH, the sponsorship landscape of F1 racing will undergo significant changes. This luxury goods group will begin a ten-year partnership with F1 starting in 2025, replacing the long-time sponsor Rolex, marking a new chapter in F1’s history.

Frédéric Arnault of the Arnault family signed this contract with F1 executives, showcasing their commitment to the sport and LVMH’s ambitious approach to sports sponsorship. The efforts and focus of the Arnault family are fully reflected in this collaboration.

Prior to this, LVMH had just completed its sponsorship of the Olympics, further enhancing their influence in the sports world. The Arnault family’s involvement in sporting events demonstrates their passion and support for sports.

As the global attention on F1 racing continues to rise, how this collaboration will impact the future of the sport has become a focal point of anticipation. The entry of LVMH will undoubtedly bring new vitality and innovation to F1.

Moreover, the iconic crown on F1’s official timekeeper will become a thing of the past; the new partnership model will introduce more brands and creativity, and we look forward to seeing what unfolds. This change is not only a competition between brands but also a significant opportunity for the future development of F1, as LVMH’s sponsorship will inject new energy into the events.