Author Archives: Melvin

Historical Background: The Origin of the Classic Oyster Perpetual The Rolex Oyster Perpetual series traces its origins to the early 20th century, standing as one of the brand’s most iconic foundational collections. In 1926, Rolex introduced the world’s first waterproof wristwatch, the “Oyster,” featuring a sealed case structure that effectively blocked water and dust. The […]

The origins of the Rolex GMT-Master series date back to 1955. The first GMT-Master, reference Ref. 6542, was born during the golden age of intercontinental aviation. It was developed through a collaboration between Rolex and Pan American World Airways (Pan Am) as a tool watch for pilots. At the time, Pan Am requested a wristwatch […]

April Watch-Market Review (Click here for March analysis) Product Categories Category Units % YoY Value (CHF) % YoY Wristwatches 1.30 million +6.4 % 2.453 billion +19.5 % Other products – – 96 million +6.3 % Total – – 2.549 billion +18.2 % Wristwatches by Case Material Material Value YoY Units YoY Notes Precious metal +23.4 […]

The Rolex Datejust series has been one of Rolex’s most iconic and classic timepieces since its debut in 1945. As the world’s first automatic, waterproof watch with a calendar display, it marks a milestone in horological history. After decades of evolution, the Datejust has seen a rich variety of styles, combining elegant design with practical […]

1. 2025 Rolex New Watch Box In 2025, Rolex introduced a newly designed watch box, marking the brand’s first significant change in packaging to respond to the growing awareness of environmental issues. Below is a comprehensive analysis of the 2025 Rolex new watch box, covering design features, materials, transitional considerations, complete packaging contents, and market […]