Data Reviews 報告分析
Click here for the July analysisAugust Watch Market Review Below is a summary of key [...]
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Watch's Guide
Rolex, as a top luxury watch brand globally, designs its watch straps not only as [...]
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Watch's Guide
History and Background The Rolex Land-Dweller was officially confirmed for launch on March 30, 2025, [...]
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Data Reviews
May Analysis via this link July Watch Market Review Overall Situation In July 2025, the [...]
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Data Reviews Others
Click here for the April analysisMay Watch Market Review Swiss Watch Export Performance in May [...]
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Click here for the July analysisAugust Watch Market Review Below is a summary of key points regarding Swiss watch export data for August 2025: Overall Situation Product Categories Material Categories Major Markets Price Categories Summary All major markets experienced double-digit declines, particularly significant in the United States and China. Overall, the Swiss watch industry faced […]
Rolex, as a top luxury watch brand globally, designs its watch straps not only as functional extensions but also as embodiments of the brand’s history, craftsmanship, and aesthetics. Since its establishment in 1905, Rolex has been dedicated to creating durable, comfortable, and elegant watch straps. These designs not only adapt to various life scenarios but […]
History and Background The Rolex Land-Dweller was officially confirmed for launch on March 30, 2025, and made its debut at the Watches & Wonders exhibition in early April, becoming the highlight of the event that year. This series marks the first introduction of a slim commemorative design (Flat Jubilee) bracelet since Rolex’s Oyster Quartz in […]
May Analysis via this link July Watch Market Review Overall Situation In July 2025, the total export value of Swiss watches increased by 6.9%, reaching 2.3987 billion Swiss francs, mainly driven by tariff uncertainties in the U.S. market (+45.0%), with significant contributions from steel and bi-metal watches, as well as products in the mid-to-high price […]
Click here for the April analysisMay Watch Market Review Swiss Watch Export Performance in May 2025: In May 2025, Swiss watch exports totaled 2.1 billion CHF, down 9.5% year-on-year, primarily due to a demand slowdown in the U.S. market (following a peak in April driven by anticipated tariff hikes). Year-to-date (up to May), exports showed […]
Historical Background: The Origin of the Classic Oyster Perpetual The Rolex Oyster Perpetual series traces its origins to the early 20th century, standing as one of the brand’s most iconic foundational collections. In 1926, Rolex introduced the world’s first waterproof wristwatch, the “Oyster,” featuring a sealed case structure that effectively blocked water and dust. The […]
The origins of the Rolex GMT-Master series date back to 1955. The first GMT-Master, reference Ref. 6542, was born during the golden age of intercontinental aviation. It was developed through a collaboration between Rolex and Pan American World Airways (Pan Am) as a tool watch for pilots. At the time, Pan Am requested a wristwatch […]
April Watch-Market Review (Click here for March analysis) Product Categories Category Units % YoY Value (CHF) % YoY Wristwatches 1.30 million +6.4 % 2.453 billion +19.5 % Other products – – 96 million +6.3 % Total – – 2.549 billion +18.2 % Wristwatches by Case Material Material Value YoY Units YoY Notes Precious metal +23.4 […]
Here’s the English translation of the provided content: Hong Kong, June 2025 – As a globally renowned luxury watch brand, Rolex is holding its first “GMT-Master Across Time Zones” exhibition at the Freespace in the West Kowloon Cultural District, which is open to the public for free from now until June 8. This exhibition showcases […]
The Rolex Datejust series has been one of Rolex’s most iconic and classic timepieces since its debut in 1945. As the world’s first automatic, waterproof watch with a calendar display, it marks a milestone in horological history. After decades of evolution, the Datejust has seen a rich variety of styles, combining elegant design with practical […]
1. 2025 Rolex New Watch Box In 2025, Rolex introduced a newly designed watch box, marking the brand’s first significant change in packaging to respond to the growing awareness of environmental issues. Below is a comprehensive analysis of the 2025 Rolex new watch box, covering design features, materials, transitional considerations, complete packaging contents, and market […]
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