In-depth interpretation of the significance of the collaboration between CHANEL and MB&F

In recent years, CHANEL has also been active in high-end jewelry, launching collections such as “Sport” and “Les Intemporels de CHANEL,” surprising fashion enthusiasts. Additionally, CHANEL’s hat brand Maison Michel introduced handbags for the first time last year, and now the acquisition of a stake in MB&F shows the brand’s ambitions across different fields.

CHANEL’s collaboration with MB&F is not the first; as early as 1993, CHANEL acquired the Swiss watchmaker G&F Châtelain, and in 2011, it took a stake in Romain Gauthier. In 2018, it invested in the French brand F.P.Journe, and in 2019, it acquired a stake in the movement manufacturer Kenissi. These actions indicate its deep commitment to the high-end watch sector.

 

Founded in 2005, MB&F is known for its innovative designs and exceptional movements, having received multiple honors at the Geneva Watch Awards. The brand produces only about 3,500 watches each year, with order wait times reaching up to two years, reflecting the rarity and high demand for its products.

 

MB&F’s designs focus on art and micro-engineering, with founder Maximilian Büsser aiming to create unique 3D kinetic art by deconstructing traditional watchmaking techniques. The collaboration between CHANEL and MB&F not only respects each other’s creative philosophies but also promotes long-term development. CHANEL’s President of Watches and High Jewelry, Frédéric Grangié, stated that this collaboration will continue to uphold the values of independence, creativity, and excellence.

 

Currently, MB&F founder Büsser holds 60% of the shares, and decision-making power remains in his hands, so there is no need to worry that this acquisition will affect the brand’s core philosophy. This investment will provide MB&F with a broader ecosystem and support from professional suppliers, aiding its future creations and development.