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2026 Swiss watch price increase trend: Rolex, Tudor, and Audemars Piguet lead with nearly a 9% rise. The second-hand market for Rolex remains stable, but Patek Philippe has not only failed to rise but has also declined.

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As we enter 2026, the luxury goods market is experiencing a new round of adjustments, with Swiss high-end watch brands following the trend of price increases. According to the latest data from the foreign media outlet “WatchPro,” influenced by factors such as the continuous rise in gold prices, fluctuations in the US dollar exchange rate, […]