Rolex Supports the Oscars, Shaping Cinematic Classics

Following the 96th Academy Awards, Rolex once again served as a major sponsor, providing the “Greenroom” for nominated filmmakers to rest and exchange ideas. Rolex not only has renowned filmmakers as brand ambassadors, but is also a founding supporter of the Academy Museum of Motion Pictures, actively promoting the development of the art of cinema. This article will explore how Rolex has become a behind-the-scenes driver of the film industry, and the connection between Rolex watches and the art of filmmaking.

Rolex’s Longstanding Relationship with the Oscars

Since 2016, Rolex has been the honorary sponsor of the annual Academy Awards ceremony for eight consecutive years. Rolex also supports the Governors Awards, honoring outstanding contributors to the film industry. Rolex believes that the meticulous craftsmanship and collaborative nature required in both watchmaking and filmmaking create a strong connection between the two.

Rolex Ambassadors and the Academy Museum of Motion Pictures

Rolex has enlisted renowned filmmakers such as Martin Scorsese and James Cameron as brand ambassadors. Furthermore, Rolex is a founding supporter of the Academy Museum of Motion Pictures in Los Angeles, where the “Rolex Gallery” showcases countless cinematic milestones.

The Greenroom and Hidden Highlights

This year, Rolex’s sponsored “Greenroom” at the Oscars ceremony was a focal point. In addition to providing a space for nominated filmmakers to rest and exchange ideas, it also featured an unreleased Rolex Day-Date watch, sparking enthusiastic discussions among watch enthusiasts. Additionally, tennis legend Roger Federer, a Rolex ambassador, attended the ceremony wearing a Rolex Daytona.

Conclusion

Rolex is not only a long-term sponsor of the Academy Awards, but also a behind-the-scenes driver of the development of the art of cinema. Through supporting film museums, sponsoring awards ceremonies, and collaborating with renowned filmmakers, Rolex has demonstrated its passion and contribution to the film industry. It can be said that Rolex’s involvement has helped to perpetuate the legacy of cinematic classics.